Adam Ferrier is the founder of THINKERBELL, an agency that creates ‚measured magic’. Adam is one of the leading consumer psychologists in Australia, a brand strategist and an authority on Behavioural Economics. He’s also the author of “The Advertising Effect” and part of The Australian Creatives’ ‘Power 20’; A regular on the Gruen Transfer and featured on The Project, Celebrity Apprentice and ABC Radio.
The creator of the idea behind the WARC World Innovation prize (2013), and winner of the rare Cannes Gold Lion and Gold Effie double, Adam has won at all of the world major advertising shows. Adam also created the successful board game ‘The Analyst’ (translated into four languages). Adam Ferrier doesn’t just think outside the square – he’s blown the square up.
A unstoppable force in the Australian advertising landscape, Adam was previously a co-owner of Cummins & Partners – Mumbrella Agency of the Year and a founder of Naked Communications. Adam also sits on the boards of social giving company Good Thnx, and social influencing company TRIBE.
Through cognitive behavioral psychology and a deep understanding of behavioral economics Adam hands delegates the keys to sky rocketed motivation – whether to buy, perform or change.
Adam Ferrier Testimonials
Adam’s unique thinking and consumer insights had a massive impact on our delegates. His quirky presentation was a breath of fresh air that was amazing and thought provoking.
His message cuts cleanly through all the noise, and is quickly and deeply absorbed.
Peter Hedge, National Accredited Dealer Manager, B&D Group
Adam Ferrier rates as the number one speaker for both inspiring and enlightening the audience with his wisdom and engaging presence.
Elite Media Group
Adam was one of the highlights of the festival. His insights into Social and Consumer Behavior provided were both enlightening and entertaining.
South West Development Commission
Adam possesses a rare gift to be able to communicate often very complex human psychological issues at a level which our directors could absorb. His presentation delivered its message with clarity and single mindedness.
IFAA – Independent Fund Administrators & Advisers
100% of delegates rated Adam Ferrier’s presentation “How to change people’s behaviour (yes really)” at Mumbrella360 as either ‘Excellent’, or ‘very good’.
He has the ability to make people who are not used to thinking differently, do so! Australian boardrooms need more Adam Ferriers.
IFAA – Independent Fund Administrators & Advisers
Adam’s session was a great mix of taking people out of their comfort zones, impactful thinking, humour.
Chief Executive Officer SOCAP Australia
Adam was outstanding and his presentation was relevant and thought provoking
Australian Restructuring Insolvency & Turnaround Association
Stop Listening to The Customer
In today’s data swamped world we are at risk of being blindsided and taking our attention off our companies most valuable asset – our brand.
Understanding the customer, and their needs and wants has always been a part of building a brand and growing a successful business. However, in today’s ‚customer-obsessed’ world the more you listen to the customer the more you’re at risk of forgetting what your own point of view on the world is.
In this entertaining and informative keynote, Adam Ferrier looks at the role of the customer in building a business, what drives a customer’s decisions, and how to use this information to build your brand or business.
Peppered with his signature wry humour and wit, Adam tackles the issues head-on by combining marketing science with case studies, acute personal observations and insights from around the world to deliver a truly unique perspective that is thought-provoking and makes a whole lot of sense.
In this keynote you will learn:
- How to embrace customer insights – the right way
- Brand first thinking
- Rules for strong brand building (building brand intelligence)
If Batman Owned Your Business
Whether it be your business, your brand or your people, everyone seems to be obsessed with finding and communicating their strengths. Seems like the right thing to do, problem is everyone else is doing it too. Our strengths are very likely to be generic. There is an alternative path to growth – we can learn from Batman, someone who gets his strength paradoxically by embracing (and amplifying) his weaknesses. Adam Ferrier will talk about the science behind this counter-intuitive approach, and why it’s already working for many businesses around the world.
This talk draws on the fundamental drivers of human behaviour, and explains why we are all more attracted to businesses, brands, and people brave enough to be vulnerable. In this talk Adam will
- Encourage delegates to explore a new path to growth – embracing weakness
- Demonstrate the body of psychological and cultural evidence why this is such an effective path to growth
- Provide tactics and tools people can apply
- Use, and draw upon a number of case studies he has personally been involved in.
The Advertising Effect
How to Change Behaviour
We all want people to change; whether we want consumers to buy more, employees to work more or colleagues to think more – if people did exactly what we wanted them to we would all be happier… and richer. In this provocative presentation, based on his best-selling book, Adam Ferrier, the man driving consumer engagement for brands such as Levi’s and Pepsi, arms delegates with a new way of thinking around, and inspiring, lasting tangible change using a potent blend of human psychology and advertising know-how.
Sharing his understanding of the fundamentals of why humans do what they do and buy what they buy Adam will:
- Encourage delegates to utilize the behavioural science behind motivation theory
- Shed light on the key factors that must exist to create lasting change
- Provide tools and techniques to put this new knowledge into practice
- Flip everything you thought you knew about why we do what we do on its head
Creator of ‘Observational Marketing’ and author of ‘OMG Observational Marketing...
Philip H. Knight Professor and Dean, Emeritus at Stanford Graduate...