Marketing & Branding

Marketing can be looked at as a big umbrella that is made up of many parts that encompass tactics like direct sales, advertising, social media, and public relations.

It is everything a company does to acquire customers and maintain a relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company’s products and services to the people who need and want them, thereby ensuring profitability.

Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. A brand goes much deeper than just your company logo. Your brand is a customer’s overall experience of your business. It includes your business values, personality and customer promise.  You can influence your business’ reputation through marketing and corporate identity. Branding affects every interaction you have with your customers and suppliers, from your packaging to how you deal communicate on the phone.

Our expert speakers can help capture the essence of your meeting and can subsequently highlight the true value and fundamentals in the ever changing world of marketing and branding today.