Adolfo Fernandez keynote speaker

Head of Commerce Strategy, Global Customer Solutions at Google, Expert on Retail, Consumer Goods & Lifestyle, and Digital Communications at the World Economic Forum
  • I Want It, and I Want It Now
  • Italians Queuing for American Coffee
  • People Are Not Afraid of Change
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Adolfo Fernández is a Spanish executive and advisor expert in internationalization and business strategy. He is currently Global Product Lead at Google, where he manages the commercialization strategy and operations for the Google Shopping mid-market segment from its global headquarters in Silicon Valley, California.

With vast experience in international business development and program management in the digital ecosystem, Adolfo joined Google as Business Development Manager for Spain & Portugal in 2015, where he led the customer acquisition strategy and operations for the company in the region. In early 2018, he took over the role of Global Program Manager to spearhead Google's Internationalization advisory services, and in 2019 he moved to San Francisco to lead Google Shopping commercialization strategy for the SMB segment.

Passionate about the role that technology plays on the economy and overall society, Adolfo has participated at +200 conferences, including some of the most influencing forums worldwide, such as the United Nations and World Trade Organization, to discuss topics related to digital transformation and globalization. Adolfo has been recently invited by the World Economic Forum to join its Expert Network as a reference on Retail, Consumer Goods & Lifestyle, and Digital Communications.

In addition to his role at Google, he collaborates as a guest lecturer with some of the most prestigious educational organizations worldwide, such as IE Business School and MIT, conducting workshops and clinics on digital transformation, innovation, design thinking, and employability in the technology industry.

Adolfo holds a Masters in International Management from IE Business School, as well as a BA in Business Administration from the University of Santiago de Compostela.


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