HOME | OUR SPEAKERS | Arnd Zschiesche
CATEGORY:
speaker

Arnd Zschiesche keynote speaker

Brand Sociologist, Brand Technician, Managing Director and Founder of the Office for Brand Development
[email protected]
TOPICS
  • Brand Architectures
  • Brand Assessments
  • Complex Brand Analysis
  • Trust as an International Currency
  • Trust Building
- OR -
+1 786 401 50 40
ABOUT SPEAKER

Prof. Dr. Arnd Zschiesche, often referred to as “Germany’s No. 1 brand expert,” is co-founder and – since 2006, together with Oliver Errichiello – managing director of the Büro für Markenentwicklung/Office for Brand Development. For 22 years, he has been answering all types of questions about strategic management and the long-term oriented implementation of brands. The brand sociologist focuses on the analysis of the brand’s genetic code, self-similar brand management/communication, complex brand architectures, and the targeted use of positive prejudices about origins to strengthen brands. After studying brand and economic sociology in Hamburg and Hamilton/New Zealand, he worked for Deutsche Lufthansa and in the strategic planning department of a global advertising agency, as well as at the Institut für Markentechnik in Geneva and elsewhere.

In his specialist and resource books on brand management and on lecture stages, the keynote speaker captivates his audience with clear rejections of money-destroying brand experiments and extreme advertising madness, and he pleads for a “normal” approach to branding. He has been a lecturer in brand management at the Lucerne University of Applied Sciences and Arts since 2011 and a professor of marketing at the West Coast University of Applied Sciences and Arts since 2021, as well as scientific director of the Institute for Regional Marketing Research and Consulting (RegioMar) in Heide, Germany. On German TV station ARD’s “Brand Check,” “Plus-Minus,” and “Today Show,” and in various other TV and media formats, the Lübeck native pointedly explains brand phenomena and their social causes and effects.

QUESTIONS?
- OR -
+1 786 401 50 40
CONTACT US
To inquire about a particular speaker(s) for your event please fill in the form below and we will get back to you immediately*
* and we really do it immediately


    The Data Controller of Your personal data is GSB Global Speakers Bureau LTD. For more information on the processing of Your personal data, please read our Privacy Policy.