Karl Lillrud

Karl Lillrud has extensive experience from multiple industries i.e., E-Commerce, Retail, Internet-based, Pharmaceuticals, Government, Telecom, Bank and finance, Media, Fortune 500 companies and more.

As a speaker, Karl always shares his passion and experience to empower the audience.

He’s aim is to makes sure that audiences have a great deal of new knowledge, methods, and tools that they can apply in their environment which makes their companies grow directly.

Karl Lillrud is a best-selling author of 6 books, two times TEDx speaker. He has been honored as one of the world’s top 50 ecommerce experts and world's top 30 ecommerce influencers.

With a burning interest in the growth of global E-Commerce and retail, Karl started to study customer behavior and customer psychology to understand more about the difference between a customer and a window shopper.

But also, to understand why E-Commerce conversion is around 3% as compared to the retail conversion of around 57%. Which led to the role of a speaker, where Karl is invited to speak all over the world.

He started his first business at age 16, today 25 years later he has helped organizations like H&M, Spotify business, AstraZeneca, 3, Tele2, TUI and many more to scale their business, convert bottlenecks into opportunities and build both internal and external success factors.

Karl has helped over 1000 e-commerce stores to increase their conversion and market growth.


*   *   *   TESTIMONIALS   *   *   *

Karl was a fantastic speaker with a great presence, packing out the room with an attendance of over 90% capacity — Sam Tidmarsh, eCommerce Expo London


We have been working with Karl in the past and knew inviting him as a guest speaker to one of our events would be good. It actually turned out great. Karl talked about the future for e-commerce, a really current topic. He also brought in aspects as entrepreneurship and innovation which really made it interesting for the broader group. We will for sure ask Karl to come back again soon. — Axel Ödman, TEKTalk Stockholm


Karl Lillrud is truly an amazing, inspirational Speaker on many different topics around eCommerce. His range of knowledge of eCommerce is second to none and Karl’s input into the Event went beyond the call of duty. He’s not only a complete Professional, but to work with him was a great experience. The feedback we received from the audience on the day; and the other companies who participated in eCommerce eXpo Ireland was extremely positive. Karl’s also one of the nicest guys I’ve met in my 20+ years of business! If you are considering working with him, I would recommend him highly. — Stephen Quin, E-Commerce eXpo Dublin


Above all, I was impressed with Karl’s ability to effectively manage and coach both on-site and remote team members. And, of course, his competitiveness: an essential skill for the success of an entrepreneur in the E-commerce sector. ” — Yvan Ngassa


You will always be curious when Karl is talking because of his commitment to a problem and to finding the best solution.
You can also tell that Karl has good quality to figure out a solution when the problems come to his table.” — Alexander Littorin