Hila Lifshitz-Assaf is a Professor of Management at Warwick Business School and a visiting faculty at Harvard University, at the Lab for Innovation Science (LISH). She is heading the Artificial Intelligence innovation Network at WBS.
Professor Lifshitz-Assaf’s research focuses on developing an in-depth empirical and theoretical understanding of the micro-foundations of scientific and technological innovation and knowledge creation processes in the digital age. She explores how the ability to innovate is being transformed, as well as the challenges and opportunities the transformation means for R&D organizations, professionals and their work. Her recent work on AI for critical decisions the ISSIP Excellence in Service innovation award (2023) and two best paper awards (from the Management Information Systems Quarterly journal and from the Association for Information Systems, 2022). Her first field study was an in-depth 3-year longitudinal field study of NASA’s experimentation with open innovation online platforms and communities, resulting in a scientific breakthrough. This study received the best dissertation Grigor McClelland Award at the European Group for Organizational Studies (EGOS) 2015, Best Administrative Science Quarterly (ASQ) paper based on dissertation (2018) and Best published paper elected by organizational communication and information systems division of Academy of Management (2018).
She investigates new forms of organizing for the production of scientific and technological innovation such as crowdsourcing, open source, open online innovation communities, Wikipedia, hackathons, makeathons and AI based innovation processes. Her work received the prestigious INSPIRE grant from the National Science Foundation and was recognized to have a strong impact on the industry; She received the Industry Studies Association Frank Giarrantani Rising Star award and the Industry Research Institute grant for research on R&D.
Prior to academia, Professor Lifshitz-Assaf worked as a strategy consultant for seven years, specializing in growth and innovation strategy in telecommunications, consumer goods and finance.