Aaron Dignan is a well-kept secret in the world of digital strategy, working directly with many Fortune 100 leadership teams to help their organizations succeed in a world where digital forces are disrupting decades of tradition.
In early 2007, he co-founded the internationally recognized digital strategy firm Undercurrent with two partners, well-known blogger and World Economic Forum YGL Josh Spear and Boulder-based entrepreneur Rob Schuham. Undercurrent has established a reputation as a premier digital strategy firm grown by referral alone due to an extreme non-disclosure policy and a resistance to press. Clients past and present include GE, PepsiCo, JWT/Ford Motor Company, Virgin, AB/InBev, Disney, HBO, LiveNation, Don Q Rum and many others. With 24 consultants and growing fast, Undercurrent represents the largest collection of pure digital strategists in one place. While the firm typically eschews awards of any kind, its work with JWT/Team Detroit and Ford—called the Fiesta Movement—was awarded a Gold Effie. The shared vision for Undercurrent is to build an organization capable of solving the world’s most complex and challenging problems with a digital worldview.
Prior to Undercurrent, he co-founded Brandplay while still a psychology student at the University of Colorado at Boulder. As a brand strategy partnership, Brandplay focused on early stage brand planning and naming with clients across the United States. In this role at the helm of literally hundreds of group meetings and workshops, he mastered the art of facilitation and consensus building.
Dignan is known as a dynamic, humorous and strikingly honest presenter. He has been known to invigorate and confound audiences with topics like Digital as a Force for Cultural Change, Lessons From the Fringe of Digital Trends, Design Without Intent, The Game Of Life and Solving Problems With a Digital Worldview. He has delivered speeches, presentations and training at GE’s Leadership Development Center, the CUSP Conference, the TED Conference, Digital Hollywood, Web 2.0, CommunityNext, Columbia College, The University of Colorado, Interesting New York and dozens of national brands.a