Bridget Brennan

Bridget Brennan is Founder & CEO of the strategic consultancy, Female Factor, and author of the groundbreaking books, Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Crown Business) and Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers (HarperCollins Leadership). She is the most sought-after expert on the women’s consumer market. Brennan helps many of the world’s biggest brands and businesses grow through an inclusive approach to marketing and sales. She addresses audiences all over the globe and has spoken on nearly every continent. Her insights help executives see their marketing, sales and customer experience strategies through a powerful, new lens.

Brennan is a long-time contributing writer for and was named a “Woman to Watch in Retail Disruption” by the Remodista think tank. She serves on the Women’s Advisory Board of the Minnesota Vikings NFL team and is a member of the National Speakers Association, the Network of Executive Women and the Economic Club of Chicago. She was named a top keynote speaker of 2020 by Real Leaders.

Brennan’s consumer research is the foundation for her books and consulting firm. Her first book, Why She Buys, was called “essential reading” by The Wall Street Journal. Her latest book, Winning Her Business, was nominated for the prestigious Porchlight Business Book of the Year.

Brennan has served as an instructor at Northwestern University’s Medill School graduate program in Integrated Marketing Communications, and as a guest lecturer at universities and business schools including the Kellogg School of Management at Northwestern University and the University of Notre Dame. A graduate of Texas A&M University, Brennan is based in Chicago.