Dr. Michael Bloomfield is a leading authority on creative thinking and innovation. An anthropologist with a PhD from the University of East London, where he is a former lecturer, Michael is author of the book Creative Being.
His keynotes are a deep dive into the essence of creativity, covering vital topics such as why leaders need creativity, how to embed creativity into your culture, the link between creativity and mental health, and the critical role of creativity in driving innovation and shaping the future.
Having shared his expertise with international companies like IBM and Deloitte, Dr. Bloomfield brings a global perspective on creativity and its application in different cultural and organisational settings. His approach is both universal and adaptable, ensuring relevance and impact regardless of the industry.
Also a leading commercial semiotician and business anthropologist, he has spent years providing large organisations with new and bold ideas they are able to leverage to positive effect. His creative ideas have won awards and, in the case of a campaign for the UK Government's Department for Transport, saved lives.
Michael also runs idea generation workshops for TV production companies, branding agencies and companies not working anywhere near the creative industries – because creativity, as the World Economic Forum and others have reported, is now one of the key skills needed in the entire world of work.
Michael is the author of the book Creative Being which shows how creativity is the most important attribute we possess. It is a rallying cry to elevate creativity as something looked at as much more than a desirable extra but as something we all desperately need – because it expresses and develops our humanity like nothing else.