Peter’s keynote talks combine strategic insight with vivid storytelling, cultural observation, humour, and unexpected connections between business and the creative industries. Rather than focusing on management theory alone, he explores human forces that drive reinvention, adaptation, and lasting success.
Drawing on decades of experience as a CEO, strategist, and entrepreneur — alongside his parallel career as a recording artist and author — he brings a rare dual perspective shaped by both the boardroom and the creative world.
Before founding VUCASTAR Consulting, Peter held senior executive roles at Van de Velde, Imperial Brands, and Procter & Gamble. Today, he advises companies on leadership, reinvention, culture, and long-term relevance in periods of disruption and technological change.
Alongside his executive career, Peter has remained deeply active in music and creativity. As recording artist Paul Numi, he continues to write and release music. He is the author of the acclaimed “True Leaders Deliver” Management book.
He has spoken for organisations including Microsoft, AB InBev, Adecco, AXA, P&G, Boots, Kraft Heinz, General Foods, Hershey’s, and many others.