David Magliano keynote speaker
- A Client's Perspective on Marketing Agencies
- Creating Brands
- Marketing Strategy
- The Role of the Marketing Director
- Winning the Olympic Bid (from a Marketing Perspective)
As Director of Marketing for London 2012 (the organisation which successfully bid to host the 2012 Olympic Games) David Magliano worked with Sebastian Coe to build public support for the bid, and sell London’s proposals to the International Olympic Committee. David masterminded the crucial presentation in Singapore before the final decision. This race has been described as the fiercest competitive pitch of all time.
David Magliano was formerly in the airline industry, having been Sales and Marketing Director of the low cost airlines Go and easyJet. David was a founder of Go along with Barbara Cassani, and was part of the management buyout from British Airways. Following the MBO his marketing strategies contributed to increasing Go’s value from L100m to L400m in nine months (despite the impact of 9/11). David then helped lead the sale of Go to easyJet, and manage the integration of the two airlines. He was responsible for 400 people, annual revenues of L1billion and a marketing budget of L60m across 13 European countries.
Before launching Go, David had 10 years of experience at major advertising agencies.
David Magliano is knowledgeable about every marketing discipline – advertising, websites, direct mail, PR, events, internal communications, research, pricing, distribution and customer service.
David has created high-profile new brands, and established marketing teams from scratch. He has been through two start-ups, an MBO, an exit and merger.
He is a non-executive director of Glasses Direct, and a former non-executive director of Dyson, David Magliano is Managing Director of Membership for the Guardian, responsible for the newly-launched Guardian Live event programme, and a dedicated members building opening in 2016.
David Magliano has been UK Marketer of the Year twice (1999 and 2005), and Advertising Age’s Global CMO of the Year (2006). He was awarded a MBE in 2006.
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