Topic: Gen A

Reed Duchscher is the CEO and founder of Night, a digital management company representing the largest content creators on the internet. While working as a sports agent in 2015, Reed discovered the popular YouTube channel Dude Perfect. It was then that he realized attention was shifting from traditional media to creator-driven entertainment. In 2018 he began managing MrBeast. Together they’ve grown the channel to 130M subscribers, making it the #1 personality YouTube channel in the world. Today Reed and Night oversee 50 influencers, focusing on creator-led brands, venture capital entrepreneurship, and redefining talent management for the next generation of online creators.