Dr. Peter Chee is the CEO of ITD World, a multinational corporation with the mission of transforming leaders to change the world for the better. He specializes in coaching, developing, and transforming, CEOs, CXOs and senior global leaders from world leading organizations including Intel, United Nations, Rolls Royce, Siemens, PepsiCo, Coca-Cola, Micron, First Solar, UOB Bank, LinkedIn, Adobe, Schneider, Mitsubishi, and Western Digital. Peter ranks among the top global coaching gurus with more than 35 years’ experience in developing leaders from over 80 countries. He was awarded the #1 Strategic Innovation Coach by Dr Marshall Goldsmith.
He is the co-author of the #1 International Best Seller 5 Levels of Mastery with the world’s #1 Executive Coach Marshall Goldsmith. He has also co-authored Coaching for Breakthrough Success with Jack Canfield; 12 Disciplines of Leadership Excellence with Brian Tracy; and Becoming an Effective Mentoring Leader and The Leader’s Daily Role in Talent Management with Dr. William J. Rothwell.
Peter holds a doctoral degree from the University of South Australia, and an MSc. in Training and HRM from the University of Leicester, UK. He is the developer of the Certified Chief Master Coach (CCMC) program, and the Certified Coaching and Mentoring Professional (CCMP) program. Both are accredited and recognized by the ICF (International Coach Federation). He has made profound contributions to the field of coaching by creating the Coaching Mastery Model (CMM), Coaching for Breakthrough Success (CBS) Metta Model, The Coaching Principles (TCP), Situational Coaching Model (SCM), Achievers Coaching Techniques (ACT), and the Let’s Coach mobile app. All these have contributed to the advancement of new knowledge in the coaching industry.
In his pursuit of excellence, Dr. Chee believes in learning from the best to be the best. He is fortunate to have been coached and mentored and being given the opportunity to personally learn from many of the world’s leading gurus and best-selling authors such as Marshall Goldsmith, John C. Maxwell, Kenneth Blanchard, Thomas G. Crane, Tom Peters, Tony Buzan, Robert Tucker, Anthony Robbins, William J. Rothwell, Brian Tracy, and Jack Canfield.
He was the president of ARTDO International, a non-profit professional umbrella body that brings together renowned national HRD bodies, governments, and multinational companies active in HRD work globally. He received the ARTDO Internal Management and HRD Excellence Award (individual category) from the President of ARTDO International and President of Australian Institute of Training and Development.
Dr. Chee is a Baden Powell Fellow of the World Scout Foundation, an honor bestowed by the king of Sweden. He passionately volunteers to coach leaders with his signature Sunrise Eureka Beach Coaching (SEBC) every week. Global leaders from USA, Mexico, Africa, Europe, Asia, and Australia have benefited from SEBC. Under the ITD Love the World initiative, Peter drives the 100 million leaders mandate to provide fully sponsored coaching programs in every country for a better world.