Martin Lindstrom, born 1970, founded his own advertising agency at the age of 12. Needless to say, Lindstrom has a highly unusual background. According to the Chartered Institute of Marketing, the rapid rise of his career has made him one of today's most respected branding gurus in the world. He sits on several boards globally, and his clients include Disney, Mars, Pepsi, American Express, Mercedes-Benz, Reuters, McDonald's, Kellogg's, Yellow Pages and Microsoft.
Lindstrom was the global COO for British Telecom/LookSmart, an executive at BBDO, the founder and CEO of BBDO Interactive Asia, and co-founder of BBDO Interactive Europe, both of which grew to become their regions' largest Internet solution companies.
Through unconventional thinking, Martin Lindstrom reveals how to getting closer to our customers by eliminating bureaucratic red tape, bad excuses, and corporate BS, whether we’re in the office or behind our screens.
An eight-time New York Times best-selling author, Lindstrom’s books have sold 4.5 million copies and been translated Into 60 languages. His books include The Ministry of Common Sense, Buyology, and Small Data. TIME Magazine named Lindstrom "One of the World's Most Influential People," and Thinkers50 listed him one of the world’s top-20 business thinkers of 2021.
Martin is considered one of the world’s premier culture, branding, and business transformation experts. The Wall-Street Journal praised his book Brand Sense as “one of the five best marketing books ever published” and his book Small Data as “revolutionary.” TIME called his book Buyology “a breakthrough in communication.”
Lindstrom wrote books : The Ministry of Common Sense, Buyology, Small Data and Brand Sense.