Topic: Social Media Engagement

Mari Smith

Often referred to as “the Queen of Facebook,” Mari Smith is widely known as the Premier Facebook Marketing Expert and a top Social Media Thought Leader. Forbes describes Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” IBM named Mari as one of seven women that are shaping digital marketing. She is an in-demand keynote speaker, dynamic live webinar host, savvy corporate social media strategist and trainer, and popular brand ambassador. Her client list includes Adobe, AT&T, Bank of America, HubSpot, Facebook, Pinterest, Verizon, Nations Lending, and Tony Robbins.

She is coauthor of Facebook Marketing: An Hour A Day, and author of The New Relationship Marketing. Mari’s passion project for the past few years is studying The Human Design System. She is committed to helping more people in the world understand how this profound body of work can dramatically improve their lives and businesses.

Christophe Ginisty

Christophe Ginisty is an international public relations guru and a specialist of social media, reputation management and crisis communications in the digital age.
Founder & CEO of the Open Agency France established in March 2013, Christophe was previously working at Edelman — the largest PR firm in the world — at the leadership position of European Digital Evangelist & Deputy Managing Director for Europe Middle East and Africa (2011-2012).

Prior to Edelman, Christophe had founded and developed Rumeur Publique, one of the leading and most respected public relations agencies in France with worldclass clients like Apple, Amazon, Deloitte, Allianz,... Acclaimed Keynote speaker on the impact of the social media revolution on reputation management at numerous international conferences, Christophe has been elected President 2013 of the International Public Relations Association (IPRA).

He is also the creator of the ReputationWar international conference that was held in Paris for the first time on January 2013. This conference is an opportunity to discuss social behaviors and the ways social media is increasing organizations’ vulnerability. It is also the place to share international best practices on online crisis management. Among the most influential bloggers in France at www.ginisty.com, guest columnist on L’Express.fr, Christophe appears regularly on TV to share his expertise on the political communications.

He is a published author of “Allons enfants de l’Internet!” (2010), an essay about the digital revolution. In 2008, he founded Internet sans frontières (Internet without borders) an NGO devoted to promote the freedom of speech online.

Christophe is French, leaving near Paris. He is married and the happy father of 3 daughters.