logo
MENU
  • Speakers
  • Virtual events
  • How we work
  • About us
  • Blog
  • Contact
+1 415 800 4260 (24/7)
magnify
logo
MENU
  • Speakers
  • Virtual events
  • How we work
  • About us
  • Blog
  • Contact
+1 415 800 4260 (24/7)
magnify
- OR -
- OR -
- OR -
  • Technology
    • AI robotics
    • Social Media
    • E-commerce
    • Futurism & Innovation
    • Cyber security
  • Business
    • Entrepreneurship & Start up
    • Marketing & Branding
    • Leadership & Strategy
    • Economy Speakers
    • Sales
    • Female Speakers
  • Education & Learning
    • Science
    • Academic & Author
    • Education
    • Nobel Prize Winners
    • Health & Wellness
  • Inspiration & Motivation
    • Celebrity Speakers
    • TED Speakers
    • Arts & Culture
    • Sports & Adventure
    • Diversity, Equity & Inclusion
    • Communication
  • World affairs
    • Politics
    • Globalization
    • Climate change & Environment

Topic: The Impact of IT on CRM and Marketing Strategy

Adrian Payne

Adrian is Professor of Marketing at the University of New South Wales in Australia. Previously he was Academic Leader of the Marketing Group, and Director of the Centre for Customer Relationship Management at Cranfield.

He has practical experience in marketing, market research, corporate planning and general management. His previous appointments include positions as chief executive for a manufacturing company and he has also held senior appointments in corporate planning and marketing. He is an authority on Relationship Marketing and Customer Relationship Management and is an author of eight books on these topics. His research interests are in Customer Retention Economics; the impact of IT on CRM and Marketing Strategy and Planning in Service Businesses.

Adrian is a frequent keynote speaker at public and in-company seminars and conferences around the world. He also acts as a consultant and educator to many service organisations, professional service firms and manufacturing companies.

+1 415 800 4260
[email protected]
instagram
linkedin
twitter
facebook
Copyright © GSB Global Speakers Bureau Ltd. 2005 – 2023 /
Privacy Policy

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. PRIVACY POLICY

Accept Decline Cookie Settings
  • About Cookies

    About Cookies

    Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
  • Necessary

    Necessary

    Always Active
    Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
    NameDomainPurposeExpiryType
    YSC youtube.com YouTube session cookie. 53 years HTTP
    wpl_user_preference www.gspeakers.com WP GDPR Cookie Consent Preferences 1 year HTTP
  • Marketing

    Marketing

    Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.
    NameDomainPurposeExpiryType
    VISITOR_INFO1_LIVE youtube.com YouTube cookie. 6 months HTTP
  • Analytics

    Analytics

    Analytics cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
    NameDomainPurposeExpiryType
    _gid gspeakers.com Google Universal Analytics short-time unique user tracking identifier. 1 days HTTP
    _ga gspeakers.com Google Universal Analytics long-time unique user tracking identifier. 2 years HTTP
  • Preferences

    Preferences

    Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
  • Unclassified

    Unclassified

    Unclassified cookies are cookies that we are in the process of classifying, together with the providers of individual cookies.
    NameDomainPurposeExpiryType
    _gcl_au gspeakers.com --- 3 months ---
    _gat_gtag_UA_3915388_1 gspeakers.com --- Session ---
    test_cookie doubleclick.net A generic test cookie set by a wide range of web platforms. Session HTTP
    _ga_YKWXQNHV6Y gspeakers.com --- 2 years ---
Cookie Settings