Heath Slawner

Heath Slawner is a passionate speaker whose gift lies in connecting with people and their ideas. He captivates audiences around the world and is especially at ease with audiences from finance, life sciences, consumer goods, real estate, and technology backgrounds–to name just a few. In his work at the intersection of leadership, influence, and trust, Heath uses vivid storytelling to share insights and perspectives that help others take their performance to the next level.

Ever optimistic, Heath believes that trust and purpose are at the center of it all. When we’re clear about why we’re here, where we’re going, how we’re getting there, and whom we serve, people start to feel valued and fulfilled. When we achieve this clarity, we are able to do our best work and bring bold visions to reality. Heath has worked alongside some of the world’s leading thinkers. Starting in 2006, Heath was the only professional in Canada certified to deliver and facilitate the Principles of Persuasion workshop and keynote, an evidence-based program based on the research of renowned author Dr. Robert Cialdini.

Following his work with the Principles of Persuasion, Heath spent several years collaborating with the team at The Trusted Advisor LLC., where he facilitated programs centered around building and strengthening trust-based relationships.

Driven by the belief that people thrive when they are united by a shared sense of purpose, Heath joined the Start With Why team in 2015. He continues to work with clients in order to drive change, enhance leadership, and strengthen workplace culture. Since joining the team, he has delivered over 150 live and virtual keynote presentations on behalf of Simon Sinek Inc.

​​Heath received his degree from the Wharton School of Business. He currently lives in Montreal, Canada.

Simon Sinek

Simon is a spark that ignites passion and ideas. He envisions a world in which the vast majority of people wake up every single morning inspired, feel safe  wherever they are, and end the day fulfilled by the work they do. As an unshakeable optimist, he believes in our ability to build this world together.

A trained ethnographer, Simon is fascinated by the people and organizations that make the greatest and longest lasting impact. Over the years, he has discovered some remarkable patterns about how they think, act, and communicate, and also the environments in which people operate at their natural best.

Simon may be best known for his TED Talk on the concept of WHY, which has been viewed over 60 million times, and his video on millennials in the workplace—which reached 80 million views in its first week and has gone on to be seen hundreds of millions of times.

He continues to share inspiration through his bestselling books, including global bestseller Start with WHY and New York Times bestsellers Leaders Eat Last and The Infinite Game, as well as his podcast, A Bit of Optimism. In addition, Simon is the founder of The Optimism Company, a leadership learning and development company, and he publishes other inspiring thinkers and doers through his publishing partnership with Penguin Random House called Optimism Press.

His unconventional and innovative views on business and leadership have attracted international attention, and he has met with a broad array of leaders and organizations in nearly every industry. He frequently works with different branches of the US Armed Forces and agencies of the US government, and is an adjunct staff member with the RAND Corporation—one of the most highly regarded think tanks in the world.

Simon is also active in the arts and with not-for-profit work, or what he likes to call the for-impact sector. In 2021, he founded The Curve: a diverse group of forward-thinking chiefs and sheriffs committed to reform modern policing from the inside-out. Their purpose is to build a profession dedicated to protecting
the vulnerable from harm while advancing a vision of a world in which all people feel justice is administered with dignity, equity, and fairness.