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Sergio Zyman
Former Chief Marketing Officer at Coca Cola.
Sergio Zyman is the Chairman and founder of Zyman Group and the former Chief Marketing Officer of The Coca-Cola Company. Over the course of 30 plus years of hands-on marketing experience, he has conceived...
On request
More than 30.000 euro
15.000 - 30.000 euro
7.500 - 15.000 euro
7.500 euro or less
Fee code is only a guideline. For exact fees please contact GSB.
- Branding
- Marketing
- Customer Service
- Entrepreneurship
- Innovation
- Leadership
- Women in Business
About speaker:
In 1995 Sahar Hashemi and her brother Bobby founded Coffee Republic, the UK's first coffee bar chain. Within 5 years they built Coffee Republic into one of the UK's most recognized high street brands with 100 bars and turnover of £30m.
Hashemi was a lawyer and her brother was an investment banker. They gave up their highly paid professional jobs and staked everything on a dream. They made Coffee Republic one of the main players in the 'coffee revolution' that transformed a nation of tea drinkers to one obsessed with 'triple grande vanilla skinny lattes.' How they came to build a nationwide coffee chain is a fascinating and inspirational tale of the ups and downs of following your dream.
Hashemi left the day-to-day management of Coffee Republic in 2001 and wrote a book about her journey of entrepreneurship, Anyone Can Do It - Building Coffee Republic From Our Kitchen Table. Anyone Can Do It has become the 2nd highest selling book ever published in the UK on entrepreneurship after Richard Branson's book - according to Nielsen Bookscan. Hashemi believes that if she can make it as an entrepreneur, anyone can make it.
In 2005, she launched her new business idea � Skinny Candy � a brand of sugar free confectionary.
Hashemi was recently recognized for her achievements by Her Majesty the Queen and named as a 'Pioneer to the life of the nation'. The Daily Mail named her one of 100 most influential women in Britain, and Management Today named her one of the 35 top women in British business.
