In the mid 1990’s, he founded several successful Internet start-up companies in Venezuela such as Ticketron Venezuela (tickets for events by phone and Internet), Webtron (Internet Project developments), Promotron (Events and Promotions Organizer) and TuCupon LLC. CEO (Offline and Online discount coupons). When he moved to Europe, he was appointed European Business Development Director at MobileSpear and later International Business Development Manager at Marca’s Newspaper, the most read newspaper in Spain (Grupo Recoletos part of Pearson Group).
In 2004, he founded „Mobile Dreams Factory” one of the leading European mobile marketing and advertising agencies with offices in Spain, Mexico and United States. Since its inception, Mobile Dreams has been involved in the mobile area with innovative campaigns. Mobile Dreams has been awarded with many different international awards such as MMA Awards, Cannes Lions, Eurobest, El Sol, etc. Currently, Mobile Dreams is working with several high profile customers such as Vodafone, Repsol, Mahou, Coca-Cola, L’Oreal, P&G among others. Alberto has been the treasurer at the Mobile Marketing Association (MMA) EMEA and Member of the Executive Committee Globally.
He has demonstrated leadership as Chairman of the Global Committee of mobile coupons and as Chairman of Global Proximity Committee of the MMA. Alberto is a professor of Emerging Media and Mobile Marketing and Academic Director at IE Business School (considered among the top 10 business schools in the world by FT and Newsweek).
Mr. Benbunan works in many different non-profit organizations in Europe and Israel; and is author of “Correo Electronico en una semana” a book published by Gestion2000 of Editorial Planeta.
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