Joseph M. Bradley keynote speaker

As artificial intelligence transforms industries and societies at unprecedented speed, the question is no longer “what AI can do?” – now it’s “how can AI elevate our humanity?”

An inspiring executive showing the world how we can live in harmony with nature and technology at once is Joseph M. Bradley, chief executive officer of TONOMUS, the world’s leading cognitive technology company and a subsidiary of Saudi Arabia’s cutting-edge NOEM project.

With over 30 years of executive leadership experience in Silicon Valley with roles at Cisco and AT&T, as well as in the Middle East, Bradley is responsible for formulating the TONOMUS vision for and delivery of technology that will underpin NEOM, “the world’s first cognitive community.” The city, powered by AI, is one that thinks, learns and adapts to the needs of its citizens. A visionary leader with a background in sales, marketing, finance and engineering whose business model has become the blueprint for how the energy and industrial sectors commercialize as well, Bradley’s leadership has transformed a future-forward concept at NEOM into a rapidly growing tech company with $400M in annual revenues.

“When you really think about where we’ve been and what we’ve done as a tech community, a call to action for change becomes clear,” explains Bradley, co-author with Don Tapscott of the highly anticipated book “You to the Power of Two: Redefining Human Potential in the Age of Identic AI (BenBella Books, December 2025). “We have to understand that once we receive real-time information, the damage is done and it’s already too late.”

Through vivid stories that weave wisdom and humor with practical experience, Bradley’s presentations illuminate his work designing the future with leading international technology partners. He offers guiding principles, including his three Golden Rules, for ensuring humanity as AI is centralized in business.

“Algorithms are great at solving for efficiency, but the world’s problems are more than just questions of efficiency. The efficient choice may not always drive the best experience for you,” he explains. “We as technologists have to solve for the personal experience paradigm.”

The Human-Centric Future of AI

As machines become increasingly capable, such as with agentic AI, with many fearing a loss of humanity, creativity and individuality, Bradley sees a different future. Equipped with thought-provoking examples and practical frameworks, he challenges leaders to embrace the transformative potential of AI while safeguarding the essence of what makes us human.

“Will we harness the power of AI for a more equitable future, or will we let it shape us in ways we can’t control?” he concludes. “The future isn’t written. It’s ours to create.”