Peter Crolla keynote speaker
- Change & Uncertainty
- High Performing Teams
- Leadership & Peak Performance
- Mastering the Winning Mindset: Lessons from the World of Motorsport
- Risk Management
- Teamwork & Communication
Working with the Haas F1 Team since 2015, Peter Crolla has established himself as a dedicated and highly collaborative Team Manager operating at the pinnacle of world motorsport. He is responsible for the day-to-day operational management of America’s only Formula 1 team and has helped to establish its reputation as a strong challenger.
After obtaining a Higher National Diploma in Motorsports Engineering & Management at the University of Central Lancashire, Peter went on to complete a Bachelor of Engineering in Motorsports Operations in 2004.
Peter first worked with Team Dynamics in the British Touring Car Championship as a Design Engineer, later moving to Fortec Motorsport to work as a Race Engineer on their British Formula 3 team. Peter subsequently started the Fortec Renault World Series Team where he was Team Manager from 2007 to 2010.
In 2010 Peter rejoined Team Dynamics where he was Team Manager for four years. Supported by Honda UK and running under the Honda Racing Team banner, Team Dynamics won several BTCC championships during Peter’s tenure. They also obtained the Teamwork award at the MIA Business Excellence Awards in 2013.
Peter then spent two years as a Team Leader for the legendary McLaren Racing Formula 1 team, working with World Champions Jenson Button and Fernando Alonso. He joined the Haas F1 Team in 2015, prior to their World Championship debut in 2016. Playing an integral role in establishing the team’s operations in Banbury, UK, Peter helped to launch Haas as the first American team on the Formula 1 grid in over three decades.
After finishing 8th in both the 2016 and 2017 World Constructors' Championships, the 2018 season saw major progress for the team. With Peter as Team Manager, Haas came 5th in the World Constructors' Championship and were also able to pick up back-to-back fastest laps at the Singapore Grand Prix in 2018 and 2019.
Kevin Magnussen’s return to Haas in 2022 brought an excellent P5 finish during the opening race of the season. The team then went on to take their maiden pole position at the 2022 Brazilian Grand Prix, an extraordinary achievement for an independent team competing against some of the world’s major automotive manufacturers.
As Team Manager, Peter’s role involves dealing with the FIA on all sporting matters and having an encyclopedic knowledge of the sport's rules and regulations to ensure the whole team is compliant and legal.
During a Grand Prix, Peter can be found working alongside Team Principal Guenther Steiner on the pit wall. He has also played a key role in achieving the Haas F1 Team’s environmental sustainability goals, securing FIA Three-Star Environmental Accreditation ahead of the 2023 season.
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