Bob Baxley

Bob Baxley is a design executive who lives and works in Silicon Valley. He most recently served as the Head of Product Design at Pinterest where he built, led, and managed a multifaceted design team responsible for both the consumer and business facing elements of Pinterest.

Prior to that, Bob spent over eight years at Apple, where he served in senior leadership roles for Apple’s retail and e-commerce teams. As a Director of Design, Bob hired and led the creative team responsible for a broad variety of applications including the Apple Online Store, the Apple Store app, and the transactional areas of iPhoto and GarageBand

As Director of Design for Yahoo! Search, Bob built and led the design team that created Yahoo! Answers and designed other search-centric properties. Bob’s career as a designer began at Claris Corporation where he was Lead UI Designer for the initial releases of ClarisWorks and MacProject Pro.

The author of “Making the Web Work”, Bob is also a sought after public speaker sharing his experiences and observations about a range of topics related to design, technology, innovation, and the culture of Silicon Valley.

Bob holds a B.A. in History and a B.S in Radio/Television/Film from the University of Texas at Austin as well as a Master of Liberal Arts from Stanford University.

Marty Neumeier

Marty Neumeier is an author, designer, and business adviser whose mission is to bring the principles and processes of creativity to industry.

Neumeier attended Art Center College of Design from 1967 to 1969. For 15 years he worked in advertising and brand design, as a communication designer and writer in Southern California. In 1984 he moved to Silicon Valley to work with clients such as Adobe, Apple, Hewlett-Packard, Microsoft, and Symantec. By 1998 his firm Neumeier Design Team created retail packaging for software products, including Filemaker, Norton Antivirus, Apple system software, and HP LaserJet. During this time he served as a contributing editor for the magazine Communication Arts.

In 1996 he founded the "seminal but now-defunct design magazine Critique", a quarterly publication about design thinking.

In 2002, Neumeier started Neutron, a San Francisco consulting firm that specialized in internal branding. There he wrote three books on branding: The Brand Gap, Zag, and The Designful Company. He also served on the Board of Directors of AIGA, known until 2005 as the American Institute of Graphic Arts, developing the organization's first mission statement. He was president of AIGA Center for Brand Experience, where he edited and published The Dictionary of Brand.

In 2009, Neutron merged with Liquid Agency, which named Neumeier the firm's Director of Transformation. At Liquid he wrote two books on business creativity, Metaskills and The 46 Rules of Genius, as well as an updated version of The Dictionary of Brand for Google.

Marco Piva

Graduated at the Polytechnic of Milan, in 1977 he founded Studiodada Associates, one of the best known design studios of the Radical period. Since the beginning Marco Piva has been working in Italy as well as abroad on architecture, interior and industrial design projects, earning commendations and awards in Italy and abroad.

From 1987 to 1990 he was member of the Presidential Board of Associazione per il Disegno Industriale (ADI), the Industrial Design Association in Italy. In 1987, Marco Piva also founded IDA, International Design Agency that was an Italian interface for a World Design Network system.

In 1990, he also founded his own brand, Studio Marco Piva. From 1988 to 1991 he held the position of Italian Commissioner for the European Community Spring project for innovation and technology transfer. Along with a variety of designers, sociologists and marketing experts from Germany, France and England, he created the EDEA (European Design Expert Association), a strategic design consulting company. From 1997 to 2002 Marco Piva coordinated Hot Group (Hotel Technologies Group), the first interdisciplinary group of companies specialising in technologies for hotel and hospitality clients.

In 2001, a variety of experiences in strategic consulting in the field of design and hotel contract work culminated in consulting work with the hospitality division of Federlegno Arredo. Since 1999, this remarkable activity has been combined with teaching positions at universities and design institutes both in Italy and abroad, and the organisation of the post-graduate Master’s degree program at the Politecnico di Milano, the Scuola Politecnica di Design (Polytechnic School of Design) and the Istituto Europeo di Design (European Institute of Design) in Milan. In 2002 Marco Piva established “Atelier Design”, a design cell inside the structure of his own practice, where research and development are the fundamental keys of design.

From 2007 to 2009 he was scientific curator of Italian Contract Design, a project of Federlegno Arredo.

Janjaap Ruijssenaars

Architect, urban planner and inventor Janjaap Ruijssenaars is internationally known for his innovative projects, such as: Gravity Energy - a patented technique that harnesses the omnipresent force of gravity to generate electricity in a more efficient way, Floating Bed - a piece of furniture on a magnetic field that was awarded best invention of the year, Landscape House - an infinite building without an end or a beginning that will be 3d printed and Square House - a world premier that revolutionised terraced housing by giving more living quality at a higher density.

Janjaap talked on his inventions at many venues amongst which TEDX Maastricht (Netherlands), University of Cambridge (England) and NEXT Berlin (Germany). In his talks he elaborates on the creation ofan eco-system of internationally acclaimed partners to make those inventions a reality.

He will share the latest hurdles he took and progress he is making towards success.

Janjaap was educated at the Technical University Delft (Netherlands), University Barcelona (Spain) and Western State College of Colorado (USA). After graduating as an architect he started Universe Architecture Ltd. and, later on, Gravity Energy Ltd. As senior urban designer he works with stakeholders on the densification of Amsterdam. The city is facing an enormous task of building 50.000 houses before 2025.

Wayne Hemingway

Wayne Hemingway was born in 1961 in Morecambe. Wayne's earliest memories are of his mum and Nan dressing him up as Elvis, a Beatle or Tarzan and being paraded up and down Morecambe pier or being held aloft in a wrestling ring by his Native American father, Billy Two Rivers. These early child-modeling stints went some way towards influencing the youth who was forever experimenting with styles and cultures and reinventing himself whenever the next big “thing” came along. Northern Soul was discovered at the tender age of 13, then Disco, Punk, New Romantic and Rockabilly. Hemingway left Queen Elizabeth's Grammar School, Blackburn with 10 O Levels and 4 A Levels.

In 1979 he gained a Degree in Geography and Town Planning at University College, London. The move that sealed Wayne's fate was taken to fuel funds for the band that he then played in. One day he decided to empty his wardrobe and that of his childhood sweetheart (now wife) Gerardine and took the contents to sell on Camden Market. The realization that money could be made from fashion suddenly dawned. With Gerardine, Wayne built Red or Dead into a label that received global acclaim resulting in winning the prestigious British Fashion Council's Streetstyle Designer of the Year Award for an unprecedented 3 consecutive years in 1996, 1997 and 1998.

After 21 consecutive seasons on the catwalk at London Fashion Week, Wayne and Gerardine sold Red or Dead in a multi million cash sale. In 1999, they set up HemingwayDesign, which specializes in affordable and social design. The highest profile project is The Staiths South Bank, a 800 property mass market housing project in Gateshead for George Wimpey Homes where HemingwayDesign are involved from the master planning and architecture through to the landscaping and marketing of this groundbreaking project. Wayne is the Chairman of Building for Life, a CABE (Commission for Architecture and The Built Environment) funded organization that promotes excellence in the quality of design of new housing.

He is a Professor in the Built Environment department of Northumbria University, a Doctor of Design at Wolverhampton, a writer for architectural and housing publications as well as a judge of international design competitions including the regeneration of Byker in Newcastle Upon Tyne and Salford in Greater Manchester and the Stirling Prize, Europan and a TV design commentator. He has also just received an MBE and is Chairmain of the South Coast Design Forum. He recently designed the Bug DAB Radio for PURE Digital. Wayne is also a lifelong Blackburn Rovers fan. In November 2007, Wayne designed some t-shirts for animal welfare charity the RSPCA.