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Sergio Zyman
Former Chief Marketing Officer at Coca Cola.
Sergio Zyman is the Chairman and founder of Zyman Group and the former Chief Marketing Officer of The Coca-Cola Company. Over the course of 30 plus years of hands-on marketing experience, he has conceived...
On request
More than 30.000 euro
15.000 - 30.000 euro
7.500 - 15.000 euro
7.500 euro or less
Fee code is only a guideline. For exact fees please contact GSB.
- Branding and Positioning
- Innovative Marketing Strategies
- Corporate Social Responsibility
- The Role of Business in Society - What Makes a Good Company
About speaker:
Martin Glenn has recently been appointed CEO of IglooBirdsEye. He is the former President of the recently created PepsiCo UK company, which is a merger of Walkers Snacks Foods, Pepsi Cola, Tropicana and Quaker Foods.
Prior to assuming this position, Martin was President of Walkers Snack Foods, whom he joined in 1992, working his way up from Director of New Product Development, Vice-President of Marketing (where he introduced the on-going Gary Lineker advertising campaign and launched the ‘Doritos Tortilla Chip’ brand) to become Walkers President in 1998, and PepsiCo UK President in 2003.
Once assuming General management positions for Walkers Snacks Ltd and subsequently PepsiCo UK & Ireland, Martin had full line responsibility for a business approaching $2Bn and strong double digit operating margins. Enjoying growth rates well in excess of the Food & Drink market, Martin led a business which has posted topline growth of 7% (5 year CAGR) and a doubling of profitability.
PepsiCo take a traditional approach to General Management seeking to empower the field as much as possible with full accountability for P+L, balance sheet, strategic planning and with only R&D being a shared, matrixed function. Martin has had hands on experience of significant acquisitions (in excess of £100m), high profile regulatory work and labour negotiations. His appreciation of the plc environment has been achieved through his board seat on Punch Taverns plc as well as having hosted several Analyst meetings for PepsiCo.
