Dan Ariely is an Israeli-American James B. Duke Professor of Psychology and Behavioral Economics at Duke University. He is also the best-selling author, featured by Fortune as "one of the 10 new gurus you should know", he is today's most popular voice on consumer behavior. Dan is an expert on how people actually act (and why they act) in all kinds of business and economic environments, and what this means for business innovation, strategy, marketing and pricing.
Ariely is the founder of the research institution The Center for Advanced Hindsight, co-founder of the companies Kayma, BEworks, Timeful, Genie and Shapa. He is the Chief Behavioral Economist of Qapital and the Chief Behavioral Officer of Lemonade.
Dan's latest book, "Dollars and Sense" written with Jeff Kreisler, delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones. The book takes us deep inside our minds to expose the hidden motivations that are secretly driving our choices about money. Exploring a wide range of everyday topics—from credit card debt and household budgeting to holiday sales—it demonstrates how our ideas about dollars and cents are often wrong and cost us more than we know. In "The Honest Truth about Dishonesty", Ariely challenges our preconceptions about dishonesty and urges us to take an honest look at ourselves. The book explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards.
Dan Ariely studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. His interests span a wide range of daily behaviors such as buying (or not), saving (or not), ordering food in restaurants, pain management, procrastination, dishonesty, and decision making under different emotional states.
Dan's previous book, "The Upside of Irrationality", debuted as a New York Times best-seller and explores fascinating findings from the hundreds of experiments he does for his research. It dives into personal life (what makes us happy, how we adapt and change, how we date and find mates), work life (what really motivates us, financial vs. non-financial rewards, trust, revenge) and the slippery slope of cheating (how it starts, how it snowballs).
Ariely is also author of the best-selling "Predictably Irrational". This book presents research findings that provide new insights into human behavior that will help us make better decisions. His experiments are consistently amusing and informative, demonstrating ideas that fly in the face of common wisdom.
Dan publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science, CNN, NPR, and ABC's 20/20.
Dan Ariely holds a BA in Psychology from Tel Aviv University, a Ph.D in Cognitive Psychology from the University of North Carolina at Chapel Hill, and a Ph.D in Marketing from Duke University.
Founder and President of Foundation on Economics Trends
Professor at the Ross School of Business, University of Michigan
Leadership Guru, Professor at Harvard Business School