Trending keynote speakers for your event

Trending keynote speakers for your next event

It’s no secret that the right keynote speaker adds something special to your event. The best keynote speakers in the industry understand the power of words and the impact their speech might have on the audience. With the right strategy and they can engage the guests of your event and share their knowledge. By using real stories and personal anecdotes and observations, a good speaker gains the trust of the audience, helping them connect to the message on a personal level.

Are you looking for a perfect keynote speaker for your event? You’re in a right place. With a bit of help from Global Speaker Bureau, you can organize a special motivational lecture, corporate training, or any other type of event. The wide range of our keynote speakers will allow your audience to find out what a "power speech" is.

Check out the curated list of our most requested keynote speakers and their keynote topics.

To get more information, tap the links below to view each speaker's profile page and learn more about their experience. To get to know each of them better, you can check out videos. These two steps will make it easier for you to choose the perfect speaker for your event!

 

Kailash Satyarthi is a Nobel Peace Prize Winner
and a real expert on children's rights.

 

 

Kailash Satyarthi is a social activist, human rights activist, and children's rights advocate. He has dedicated his life to bringing attention to the severe exploitation of children for financial gain. Kailash Satyarthi is a man known not only for his wise words but most importantly for his noble actions. Kailash Satyarthi founded Save the Childhood Movement (BBA) and the GoodWeave organization. By 2014 alone, he had managed to free 83,000 children from slavery with the help of committed colleagues.

In one of his talks, Satyarthi shared with the audience a surprising piece of advice for anyone who wants to change the world for the better: feel anger at injustice.

Check the list of his keynote topics:

Corporations & Child Labor
Free & Compulsory Education is a Human Right
The Global Movement Against Child Labor

Find out more about Kailash Satyarthi

 

 

Erin Drake Kajioka will amaze your audience with her engaging keynote
about game system design and the future of technology.

 

 

From 2017 to 2020 Erin Drake Kajioka led Google Stadia's research and development lab. Currently, she is the Head of Applied Game Design at Google Research where she founded a new team using game design for data excellence with a focus on trust & safety.

She believes in a future where technology combined with well-designed social systems will enable all human beings to achieve self-actualization. Erin Drake Kajioka is focused on using interactive media to empower people.

Erin Drake Kajioka’s keynote topics:

Cultivating Young Designers and Developers
Ethical Monetization
Game Usability
Translating Effective Research into Game Mechanics

Find out more about Erin Drake Kajioka

 

Aleissia Laidacker is one of technology's greatest evangelists, making
her a captivating keynote speaker at numerous conferences.

 

 

Aleissia Laidacker has over 20 years of experience in product design, artificial intelligence, and game development. She helps companies use new technologies and innovative designs to build exciting products, games, brands, and experiences for The Metaverse.

As a keynote speaker, she often speaks about topics ranging from Augmented Reality and Games. To Ethics in AI, Virtual Beings and Spatial Computing.

Check out some of Aleissia Laidacker’s keynote topics:

Artificial Intelligence
Augmented Reality
Immersive Experiences
Mixed Reality
The Metaverse
Video Game Development
Virtual Beings​

Find out more about Aleissia Laidacker

 

 

John Elkington is a world-famous authority on corporate responsibility and sustainable capitalism.

 

 

Elkington is the founder and chief pollinator of Volans, a company that works with leaders and helps them unlock the potential of their organization. The Evening Standard names him “a true green business guru”, and “an evangelist for corporate social and environmental responsibility long before it was fashionable”.

He has spoken at more than 1,000 major conferences and similar events. From large conventions such as the World Economic Forum summits in Davos and Dalian, China, to dynamic board sessions and speeches at universities, business schools, and village halls.

John Elkington’s keynote topics:

Climate Change: The Decisive Decade
Energy Efficiency
Green IT
Revolutionary Innovation for Sustainable Development
Understanding Corporate Social Responsibility

Find out more about John Elkington

 

Watch the video below

 

John J. Mearsheimer has an extraordinary oratorical talent which he recently proved once again during the Munk Debate on Ukraine.

 

john j mearsheimer keynote speaker

 

John J. Mearsheimer has dedicated his life to scholarship. He is the R. Wendell Harrison Distinguished Service Professor of Political Science at the University of Chicago, where he has taught since 1982. Mearsheimer always emphasizes that above all else, he is an international relations theorist which means that he believes that the great powers dominate the international system and they constantly engage in security competition.

Be sure to check out his latest publication The Great Delusion: Liberal Ideals and International Realities which is a manifesto on the virtue of moderation in foreign policy.

John J. Mearsheimer’s keynote topics:
Great Power Politics
The Rise of China
U.S. Foreign Policy
Ukraine War

Find out more about John J. Mearsheimer

 

Chris Roberts is one of the most requested keynote speakers on cybersecurity, counter-threat intelligence, and vulnerability research!

Chris Roberts has worked with and founded multiple companies specializing in DarkNet research, intelligence gathering, cryptography, deception technologies, and providers of security services and threat intelligence. With a wealth of knowledge, even more experience, and a great sense of humor, Chris Roberts is the perfect keynote speaker. His speeches are not only rich in content but also captivating and exciting!

His keynote topics:

Counter Threat Intelligence
DarkNet
Deception Technologies
Intelligence Gathering
The tsunami of Technology in the Next 5 Years

Find out more about Chris Roberts

 

 

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Why ESG for business is more important now than ever? Top keynote speakers for your next event.

Why ESG for business is more important now than ever? Top keynote speakers for your next event.

 

You've surely noticed by now that days, when corporations could do whatever they wanted and not be held accountable, are long gone. Today, companies are trying to develop a culture that encourages all employees and other stakeholders to save energy, cut costs, reduce waste and enhance other environmental factors. Why? It's simple - sustainability benefits corporations!  The concept of corporate social responsibility is a very broad strategy with many actions that can be implemented in your business strategy. A company interested in environmental, social, and corporate governance approach pays attention to local communities, the natural environment, and its employees.

From a social perspective, issues such as corporate labor practices, talent management, product safety, and data security are discussed. If you look at the whole thing from a corporate governance perspective, special attention is given to board diversity, executive compensation, and business ethics, which are considered an integral part of a company's sustainability program.

One thing is certain, ESG is a critical responsibility for all companies, regardless of the size or the industry.  If you're planning an event where the topic of ESG will be discussed, you came to the right place. To make it easier for you, we decided to share with you the list of our most requested speakers, world-class experts on the topic!

 

Keynote speaker #1 - Robert G. Eccles

 

The world's leading academic expert on integrated reporting and the creation of sustainable strategies. In 2018, Eccles was named as one of the top 20 influencers in ESG investing and cited for being an “ESG research trailblazer.” Ioannis Ioannou will convince you that sustainability is not just an obligation, but a thing that pays off! In particular, he seeks to understand if, how, and to what extent the contemporary business organization contributes to building a sustainable future.

 

robert g eccles keynote speaker

 

Keynote speaker #2 Ioannis Ioannou

 

A leading expert on how companies strategically integrate environmental, social, and governance (ESG) factors into their processes and structures and how the investment community perceives, evaluates and reacts to such corporate attempts to integrate ESG.

ioannis ioannou eynote speaker

Check the list of his most-requested keynote topics:

Becoming a Sustainable Organisation
Big ideas to change the way we do business
Corporate Responses to Socio-Environmental Pressures
Embedding Responsibility into Organisation
Sustainability and Financial Performance
Sustainability/ESG and Capital Markets
Sustainable Business Models

Watch his keynote here → https://www.youtube.com/watch?v=7EquLX6mwbg

 

Keynote speaker #3 - Steven Chu

 

A physicist, winner of the Nobel Prize in Physics. From 2009 to 2013, Steven Chu served as the United States Secretary of Energy in Barack Obama's cabinet.

 

steven chu keynote speaker

 

Keynote speaker #4 - Christiana Figueres

 

An internationally recognized leader in global climate change. Christiana Figueres is an internationally known leader on global climate change. She served as Executive Secretary of the United Nations Framework Convention on Climate Change from 2010 to 2016.

 

chistiana figueres keynote speaker

 

Keynote speaker #5 - Martin Eberhard

 

Engineer, entrepreneur, inventor, and co-founder of Tesla, Inc. Eberhard served as Tesla's original chairman and CEO until late 2007.

 

martin eberhard

 

Keynote speaker #6 -  George Serafeim

 

Professor of Business Administration at Harvard Business School and pioneering authority on Environmental, Social, and Governance (ESG) strategy and implementation.  He is also Senior Partner and Co-Founder of KKS Advisors.

 

George Serafeim

 

Contact our associate to discover more options for your next event.

The importance of geopolitics and diplomacy. Top 6 most requested keynote speakers.

We are constantly seeing an increase in the interdependence of countries, companies, and people on a global scale. Today, globalization is particularly rapid and intense. This creates many potential advantages, but it also comes with many risks. Given the current state of world events, it shouldn’t come as a surprise that the topic of geopolitics and diplomacy has become even more relevant. 

Geopolitics is an interdisciplinary science that studies the relationship between the influence of geographical and historical factors on the formation and functioning of states. Of course, geopolitics would not exist without diplomacy, which involves making trade agreements and gaining military support for the country being represented - in a peaceful manner.

 

geopolitics keynote speaker


Our geopolitics and diplomacy keynote speakers come from different backgrounds and that allows us to offer you a tailored list of the best speakers for your event.

 

➡️ Carlos Pascual 

Senior Vice President and Partner, Global Energy and International Affairs, IHS Markit

Check out Carlos Pascual's keynote topics:

 

  • Alternative Energy
  • Energy
  • Natural Resources
  • Sustainability

Find out more here.

 

➡️ Daniel Yergin

Authority on World Affairs & Oil Industry

Pulitzer Prize-winning American author

 

Check out Daniel Yergin's keynote topics:

 

  • Global Economics for Politics
  • The Epic Quest for Oil, Money, and Power
  • The Forces of Geo-Politics
  • The Future of Energy
  • The Petroleum Business


Find out more here.

 

➡️ Francis Fukuyama 

American Political Scientist, Political Economist, and Author.

 

The following highlights some of Francis Fukuyama's most requested keynote topics:

 

  • Consciousness
  • Democracy
  • Globalization
  • Limits of Science
  • Purpose & Direction in History
  • Religion in a Global Age
  • World Affairs

Find out more here.

 

➡️ Michael O’Sullivan

Author, economist, investor.


Keynote topics:

  • Politics & Geopolitics
  • The end of globalization (and the beginning of something new)

Find out more here.

Watch Micheal O’Sullivan talking about globalization in his captivating TED talk.

 

➡️ Kishore Mahbubani

 

Former Ambassador to the UN for Singapore and former President of the UN Security Council. Former Permanent Secretary at the Foreign Ministry of Singapore.

Check out Kishore Mahbubani's keynote topics:

 

  • Asia Economics and Diplomacy
  • Foreign Policy
  • Philosophy
  • The Great Convergence: Asia, the West, and the Logic of One World

Find out more here.

 

➡️ Jeffrey Sachs 

American Economist and Director of the Earth Institute at Columbia University.

 

Invite Jeffrey Sachs to your event and learn more about:

 

  • Climate Change & Environment
  • Economics & Politics
  • Global Health
  • Sustainable Development

 

Read his BIO and learn more about his career here.

 

We highly encourage you to explore a full list of our keynote speakers! 

virtual keynote speakers

Explore the world of the metaverse with the best keynote speakers

Explore the world of the metaverse with the best keynote speakers

Nowadays, no one is surprised when more and more aspects of our lives are shifting to the digital. It's where we do our shopping, where we look for entertainment, and where socializing increasingly takes place. So it's only natural that we keep looking for more and more immersive experiences. The next step is the metaverse.  

The term "metaverse" was first used almost 30 years ago by Neal Stephenson in his science fiction novel, Snow Crash. With it, the author described a virtual reality in which people lead second lives. 

When Mark Zuckerberg announced ambitious plans to build the 'metaverse' — a virtual reality construct intended to supplant the internet, merge virtual life with real-life and create endless new playgrounds for everyone — he promised that "you're going to be able to do almost anything you can imagine."

The Metaverse is a 3D world that you can explore as an avatar. In this magical world, the lines between reality and the digital world become blurred. Not surprisingly, objects and experiences in the metaverse can be worth as much or more than those we know in real life. 

metavers keynote speaker topic

 

Meet our top 3 metaverse keynote speakers!

Celia Hodent. Game UX Consultant, Metaverse Keynote Speaker, and Writer.

Celia Hodent is a Game User Experience Strategist, Author, Game UX Summit Founder & Chair. She uses her knowledge of cognitive science and psychology to improve products, systems, services, and video games. In her new book “The psychology of the video games”, Celia provides not only insights into the psychological processes involved in all types of games but also shares the techniques to make video games more fun and meaningful for players.

The following list highlights some of her popular keynote topics:

  • Advancing UX Maturity in Game Studios
  • Ethics of Video Games
  • The Gamer's Brain: How Neuroscience and UX Can Impact Design
  • UX and Cognitive Science in Game Design

Find out more about Celia Hodent here

 

Cathy Hackl. Chief Metaverse Officer.

Cathy Hackl is Futurist & Founder of the Futures Intelligence Group VP at Avatar Dimension. As a leading tech futurist and business leader, Cathy runs the Futures Intelligence Group & Future Metaverse Labs. Big Think named Hackl one of the top 10 most influential women in tech in 2020 and in 2021 she was included in the prestigious Thinkers50 Radar list of the 30 management thinkers most likely to shape the future of how organizations are managed and led.

“If the internet and social media changed your business or changed the way you interact with people, then you should be paying attention to what 3.0 and the metaverse will do, because it will change those things as well.”

Cathy Hackl

Check out some of her most-requested keynote topics:

  • CGI Influencers
  • Direct to Avatar
  • Future of Business and other Industries
  • Human-Centered Artificial Intelligence
  • Marketing to Robots
  • Personal Branding for Women in Tech

Find out more about Kathy Hackl

 

Philip Rosedale. A virtual world pioneer, metaverse keynote speaker.

 

Last but not least, Philip Rosedale, CEO, Co-founder & Creator of High Fidelity & Second Life. Some might call him the father of the metaverse. A decade ago, Philip created an immersive virtual world platform called "Second Life". What are his thoughts now on the virtual world after years of experience? Your audience can find out! 

“I think what we've learned — and somewhat with some sadness, given the work that I've done, I would have to agree — is that it's not for everybody, and maybe it's never for everybody.”

Philip Rosedale

The following list highlights some of his most popular keynote topics:

  • Metaverse
  • New Virtual Worlds
  • Remaking the Internet
  • Simulated Reality and Imaginary Environments

Find out more about Philip Rosedale

 

We highly encourage you to listen to a podcast with Philip Rosedale. In the episode of Danny In The Valley, CEO, Co-founder & Creator of High Fidelity & Second Life talks about the next-generation virtual reality worlds and explains the challenges of Metaverse.

metaverse podcast

Global Speakers Bureau presents top 4 education keynote speakers #Knowledge Providers

Teachers and professors, leaders, government representatives, founders of educational institutions, historians, and futurists. Our education keynote speakers come from different backgrounds and that gives us the opportunity to offer you a tailored list of the best speakers for your event. We are excited to share with you our pics for educational keynote speakers. 

Knowledge is powerful. Some consider it a key to success and power and while that’s absolutely true, at Global Speakers Bureau we like to think of education as a tool for change. A tool that helps create a better society, improve the quality of life, and most importantly change our future. The human race has come a long way and made significant progress. From cavemen to space explorers - this sentence perfectly sums up the progress of humankind. A progress that would not be possible without our curiosity and desire to learn. 

 

Pasi Sahlberg, Professor of education policy

 

“It has become clear everywhere that the schools we have today will not be able to provide opportunities for students to learn what is necessary in the future.”

This thought-provoking quote from Pasi Sahlberg is a perfect example of his approach to education. As a former schoolteacher, Pasi fully understands and easily recognizes the flaws of education systems in countries all over the world. As a former Director General at the Finnish Ministry of Education and Culture in Helsinki, 

In his engaging and insightful keynotes, Pasi describes his country’s approach to school reform, proposes new ideas, and shares the results of innovative schooling methods.

 

Book Pasi Sahlberg for your next event

 

Linda Liukas: a programmer, storyteller, illustrator, education keynote speaker. 

 

We can all agree that education plays a big part in the life of all humans. From the very early years, everything we learn has an impact on our future decisions: the paths we choose, the way we act, and how we communicate with others. That’s why it’s important to focus on the education of the youngest citizens, developing not only their knowledge but introducing them to new hobbies and allowing them to pursue their passions. Linda Liukas, our education keynote speaker, believes that encouraging children to be scientists, artists, and dreamers is an investment in the future of society. In her innovative children’s book “Hello Ruby”, Lydia introduces the world of technology to the youngest readers with beautiful, eye-catching illustrations. 

 

 

What makes the book innovative and how do parents use it to teach their kids about computers and technology? You can learn more about this fascinating coding book for children in one of Linda’s engaging keynotes. 

 

 

Book Linda Liukas for your next event

 

Education for all. Otto Orondaam and his impact on children's lives in poor countries. 

 

Otto Orondaam’s journey is truly inspiring. He gave up being a doctor and a banker decided to look for a new purpose in his life. That’s the beginning of the project called Slum2School Africa, a volunteer-driven organization that provides education to underserved children in slums and hard-to-reach communities. In the 8 years of his charity work, 10 000 volunteers helped over 85 000 children from disadvantaged communities across Nigeria.

During the COVID-19 pandemic, his mission continued! Thanks to his incredible team of volunteers, children in Africa participated in the very first virtual classes! Now he can tell his story on a big stage and inspire your audience to share their knowledge and help others.  

Learn more about the Slum2School Africa project.

 

Book Otto Orondaam for your next event

 

Frank Schulenburg, education keynote speaker

 

Frank Schulenburg is a key leader at the Wikimedia Foundation,  the non-profit that serves as the bridge between academia and Wikipedia, the world’s largest and most popular encyclopedia. He’s an award-winning photographer and filmmaker and many of his images appeared in world-famous magazines, such as Washington Post, Forbes, Business Insider. He’s 

With his work, Frank Schulenburg wants to ensure that trustworthy and accurate information is easily accessible for free. He’s constantly working on improving the encyclopedia’s quality and delivering the content people want and need. 

Keynote topics:

Communicating Science

How teaching with Wikipedia changes the lives of students by helping students change the world

The two knowledge revolutions of the 21st century

Wikipedia: a look behind the scenes of the world’s largest encyclopedia

 

Book Frank Schulenburg for your next event

 

We highly encourage you to explore a full list of education keynote speakers! 

Knowledge Providers #1 | Dr. Charles Elachi & Ali Aslan

We’re happy to share with you the very first edition of our new International Talk Series #KnowledgeProviders. Our first guest is the one and only Dr. Charles Elachi, a pioneer and leader in planetary exploration. Special thanks go to our moderator, international TV host and journalist Ali Aslan

Most requested keynotes topics.

Most requested keynote topics.

Find the perfect keynote speech for your next event!

From politics, through technology and the world of science to futurism & innovation. The list of keynote categories is long and varied! Keynote speakers included in the Global Speakers Bureau database are representatives of over a dozen different categories. When creating our speakers community, we made sure that the organizer of each kind of event could find the perfect speaker. Thanks to this, for each inquiry sent to our team, we always offer not one, but several keynote speakers to choose from. If your event brings together a large and highly diverse community, you may be wondering what categories of keynote will be the most universal. For this reason, we have compiled our list of the most requested keynote speakers! See them below!

Top 5 keynote speakers for your next event in 2020.

Top 5 keynote speakers for your next event in 2020.

Cyber security, artificial intelligence, along with startups, entrepreneurship and diversity – those are the key topics for 2020 that should be included in your event agenda. If you’re planning your next conference, look no more! We’re here to help you find your best speaker and make your event even bigger. Find out our top 5 keynote speakers for this year.

 

What you need to know?

Choosing a right speaker is certainly not an easy task. Keynote speakers lists are constantly evolving with attractive new talents and bringing us new inspiring stories. With an upcoming deadline and a huge list of to-do tasks for your upcoming event, we’re here to help you to find the proper speakers. Before you dig into our list, remember that these are our subjective choices. If you’re looking for a speaker for a specific topic, don’t hesitate to contact us – our team is ready to brainstorm and get back to you with tailored list of speakers. While sending your inquiry, it is important to include the following information, below, as it will help us identify the most relevant speakers for you.

● date of your event
● venue (country, city, available space)
● audience (tell us more about your guests)
● budget
● area of expertise

 

infographic article keynote speaekrs

 


Uri Levine - start up industry without secrets!

 

Uri Levine keynote speaker

Uri Levine is a passionate serial entrepreneur and mentor to young entrepreneurs. He is the co-founder of Waze, one of the world’s largest community-based traffic and navigation apps. Uri has worked in all possible business areas, focusing on solving “big problems”, and saving consumers money and time while empowering them.

“Fall in love with the problem, not the solution.” - Uri Levine

As a start-up guru, Uri Levine will make any event focused on entrepreneurship truly special. His goal, as he states himself, is quite ambitious: he’s firmly committed to spreading entrepreneurial thinking and changing the world for the better.

Find out more about Uri’s career, achievements and keynote topics: MORE INFO

 


Keynote speaker Mikko Hypponen - secure your web!

 

Mikko Hypponen keynote speaker

Cyber security is an extremely important topic for all organizations and businesses across every industry. When it comes to protecting your data, Mikko Hypponen is the person to tell you all about it! If you read about first PC virus, you surely have heard about Mikko, as he is the person responsible for tracking down the authors of the very first PC virus. What’s more, Mikko Hypponen set up one of the first websites in Europe, and he started one of the first blogs in history. You should definitely check out his award-winning Twitter account for daily dose of knowledge!

Mikko Hypponen is a world-wide authority on computer security and privacy issues. He has been a huge player in the cyber security industry for over 20 years! During his impressive career he has fought the biggest malware outbreaks in the net. As a result, he has been involved in catching several online criminals.

Check out some of the keynote topics for Mikko’s speech:

  • Bitcoin
  • Blockchain
  • Cryptocurrencies
  • Cyber Sabotage
  • Cyberwar
  • Fighting Online Crime
  • Future of Internet
  • Hacking, Hackers and Online Criminals
  • Leaks and Whistleblowers
  • Online Privacy

Book Mikko Hypponen for your next event

 


 

Sebastian Thrun - development of the Google self-driving car

Sebastian Thrun keynote speaker

“I have a really deep belief that we create technologies to empower ourselves. We've invented a lot of technology that just makes us all faster and better, and I'm generally a big fan of this. I just want to make sure that this technology stays subservient to people. People are the number one entity there is on this planet.”

 

Any sentence written or spoken by Sebastian Thrun immediately becomes a significant quote. This speaker surely knows how to choose words wisely and amuse the audience! It shouldn’t be a surprise then, that Fast Company named him the fifth most creative person in business, and Foreign Policy chosed him Global Thinker #4! Sebastian shows us that great and groundbreaking discoveries come not only from mathematics and exact sciences, but also from creativity and the ability to think outside of the box

Sebastian Thrun is CEO of Udacity, an online private educational organization. He has published over 370 scientific papers and 11 books, and he is a member of the National Academy of Engineering in the US. During his work for Google, he founded Google X - a branch responsible for Google self-driving car and Google Glasses. Innovation is the most important factor when it comes to Sebastian’s long list of achievements.

If you are planning an event dedicated to machine learning, robotics and AI make sure that the man responsible for putting self-driving cars on roads is there!

WATCH THE WAZE STORY

ADD SEBASTIAN TO LIST OF YOUR KEYNOTE SPEAKERS


 

Graça Machel - a true leader, international advocate for women’s and children’s rights and inspirational keynote speaker

 

Graca Machel keynote speaker

“Preventing the conflicts of tomorrow means changing the mind-set of youth today.”

 

Graça Machel is one of the most inspiring women we know! You may know her as Nelson Mandela third wife, but what you should learn is that she devoted her life to fighting for the rights of women and children as a humanitarian and politician. She served as Minister of for Education and Culture of Mozambique between 1975 and 1989. Currently she’s chairman of The Partnership for Maternal, Newborn & Child Health (PMNCH). It's worth mentioning that Graça Machel is the only person in history to have been first lady of two different African countries: Mozambique and South Africa.

LEARN MORE

 


 

Sugar Ray Leonard - surprise your audience with a celebrity keynote speaker!

sugar ray leonard keynote speaker

“I've always believed that you can be whatever you want to be if you are willing to sacrifice and dedicate yourself.”

 

We’re ending our list with a celebrity appearance! Sugar Ray Leonard is former professional boxer, one of the most beloved and successful fighters. For Leonard, life was often tough—as a child, he witnessed lives around him wasted by crime and violence. With his determination, he decided to aim higher and follow his dreams. This amazing story of overcoming obstacles will surely inspire your audience!

When it comes to his awards and medals, the list could go on endlessly. Let’s just mention that finished his pro boxing career with a 36-3-1 record and 25 knockouts. In 1997 he was inducted into the International Boxing Hall of Fame.

Let your audience meet the one and only Sugar Ray Leonard

The importance of event marketing

You probably already know that the core of marketing is communication. It's the ability to convey the right message at the right time and most importantly - to the right people. This is certainly one of the biggest challenges facing companies nowadays. If you are a business owner and you like to be up to date you've definitely heard the term event marketing before.

 

Event marketing covers the organization of events for specific groups. Events are both one-off and cyclically organized events. Event marketing activities can take a variety of forms - from shows to festivals and exhibitions. The organization of events can therefore be used to promote, build image or shape public opinion. It is also extremely attractive as a form of communication between the brand and the environment.

If we wanted to define event marketing, we would say that it is a promotional tool consisting in organizing various types of events, group or mass, serving the organization's goals towards the external and internal environment: customers, decision-makers, contractors, opinion leaders and employees.

It is worth remembering that event marketing is a reflection of how the company is managed. It can show its potential and attractiveness but also show its weaknesses.

 

Why Event Marketing is important?

 

Event marketing is still growing as one of the most important marketing strategies for today’s big companies. According to Forrester Research, events make up for 24% of the B2B marketing budget. By 2020, 3.2M global professional events will be taking place on an annual basis. Companies are believing in the power of live events and this trend will only continue to grow in the upcoming years.

Event marketing is certainly a multi-level tool, and the possibilities of its use in business operations is very wide. This is the only tool with such a big advantage over other marketing activities that can be used so widely and directed to external customers as well as internally to employees, business partners or suppliers.

 

evente marketing

 

Advantages of Event Marketing

 

Brand awareness and image improvement

This is one of the first things that comes to our mind when we talk about event marketing. Many brands use most known and available marketing tools to create buzz around them and that’s why event marketing is extremely helpful to break through this noise. If you organize an engaging event related to your brand, you will certainly arouse more curiosity than hand tailored communication about a new product or service. Especially since more and more people are tired of the traditional marketing message and have learned to dissociate from it.

Organization of the event is also a great opportunity to smuggle some of the brand value among sales-oriented content. Make sure your speakers mention that the company cares about the environment and strives to reduce plastic consumption every year. Of course, focus on values ​​that are important to you and that you truly respect.

 

Target specific customers

In case you have a specific audience that you want to reach then organizing an events is one of the best way to do so. Find out groups that have similar interests as yours and get their attention!

 

Sales increase

Events and experiences work very powerfully to drive sales – and significantly improve how consumers feel about and perceive brands! According to EventTrack 2018, 85% of consumers are more willing to purchase a brand’s product  after participating in their events and 91%  of them have more positive feelings about brands. What’s more, consumers say that brand website and brands organized events are the top advertising channels that help them understand the benefits of product or service.

 

Feedback from clients

Don’t forget to ask participants after the event to complete a short survey via social media, email or on a dedicated landing page. This way you may find out more about your customers and how to reach them! It’s also a great tool to find out what can be improved for your next event.

 

event marketing feedback

 

Advantages of company event for your employees

Keep your employee engaged in order to improve company culture! It is said that committed employees attached to the company are 87% less likely to leave it. A well organized event will perfectly highlight the company's mission, show that the company's culture is creative, collaborative and supportive. You will not only strengthen the morale of current employees, it can also play a significant role in recruiting new employees.

Take the opportunity to appreciate the most distinguished employees. They will feel appreciated and important and surely they will return to the office with new motivation and productivity. Celebrating success builds the business culture! Don't forget to invite your biggest clients to your event - let them see your business from the best perspective.

In addition to the advantages mentioned above, we would also mention team building, stress reduction, and motivation increase among employees.

 

Power of Event Marketing

 

“The speech will last 45 minutes but the audience will talk about it for months”.

Lucas Gielner

CEO of Global Speakers Bureau

 

Perception of event marketing only as a business of organizing promotional events is a kind of simplification. In fact, this form of promotion is a complex tool through which companies want to achieve their goals and market assumptions.

This is not only due to the fact that events are a good way to pass information on the topic of the offered products, but also because they help create a certain aura, values ​​or associations with a given brand. In the long-term perspective even one-day event helps to create a lasting and consistent image of the company. If the event is well developed, people will talk about it for days and even years! People unrelated to your company who talk about your product or service are simply the best and most credible recommendation for your potential customers!

 

For the organization of the event to really fulfill its task, remember to book the best speakers! Check out our database of professional speakers and be sure that your event will be wonderful!

 

EXPLORE OUR SPEAKERS

 

Leadership speakers Silvia Damiano & Juan Carlos Cubeiro

Leadership speakers of the month: Silvia Damiano & Juan Carlos Cubeiro

We are back with our #SpeakerOfTheMonth series! We decided that this month's theme will be leadership which is an extremely complex concept. And that’s why we will introduce you to not just one, but two leadership speakers who are experts in this field.

 

“Leadership is the art of getting someone else to do something you want done because he wants to do it.”

- Dwight D. Eisenhower

 

Although you have to treat these words at a bit of a distance, they can surely be helpful in understanding what leadership is. It may refer to the actions of a political leader who wants to achieve a goal or to a person running his own company who is developing a strategy that will help him beat the competition. Leadership is the art of motivating a group of people to act toward achieving a common goal.

Silvia Damiano

Source: youtube.com (TEDx Talks)

Everyone who is interested in  leadership should already know the greatest leadership activist Silvia Damiano! She is a scientist, educator, author of bestselling books, coach, award-winning leadership specialist,  filmmaker and also a great speaker! If you haven't seen her TEDx talk “Leadership is upside down” (which is also a title of her amazing book), you'd better catch up quickly.  Thanks to her scientific background and curiosity about the human brain she decided to devote to research on optimal brain function and neuroscience in leadership.

 

“Imagining the future starts in your brain, having the courage to implement what you imagine resides in your gut, making it happen is only possible with the passion of your heart.”

- Silvia Damiano

 

Silvia strongly believes that leaders in 21st century global economy and their organisations must radically change long-held ideas of what constitutes effective leadership. That’s why she founded About My Brain Institute in 2009 which focuses on democratizing leadership & neuroscience.

 

Juan Carlos Cubeiro

Have  you ever heard of ManpowerGroup? It’s world’s leading talent solutions company with nearly 14,000 client companies in Spain, which helps generate more than 12 million jobs in 82 countries a year. Let us introduce you to its Head of Talent - the one and only Juan Carlos Cubeiro!

 

 

He not only headed strategic consulting projects in Leadership, Executive Coaching and Career Management for more than 1,000 companies (in 33 years)  but also published 49 (so far!) books focused on leadership and management. If his achievements were not intimidating enough for you, let us tell you that he has a successful twenty-year long academic career behind him.

 

"A good part of the vision process does not take place thanks to the eyes. The eyes act as hands that extend "outward" and capture meaningless "things", transmitting them to the brain. Then deliver the "things" to memory. We see something only when the brain interprets it in terms of comparative action."

"La sensación de fluidez” (“The Fluency Sensation”) Juan Carlos Cubeiro

 

Cubeiro is also  a well known international leadership speaker. He had lectures in Johannesburg, Paris, London, Brussels, Berlin, Rome or Tel Aviv as well as Buenos Aires and many, many more. If all this was not enough, he always finds time to read one book a day!

 

leadership is upside down book cover

Source: www.aboutmybrain.com

 

Speaking about books! It is worth mentioning that Sylvia Damiano and Juan Carlos Cubeiro worked together on a book called Leadership is Upside Down: The i4 Neuroleader Revolution! In which Damiano proposes to look at leadership through new lenses by turning the pyramid upside down and encouraging everybody to embrace their own leadership.

We are looking forward to see what new this talented two specialists will bring to the topic of leadership in the book they were currently working on, which will be released soon!

 

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